PHONE CARD MARKET AND DEMOGRAPHICS
 

   WHAT ARE PHONE CARDS?



 

Prepaid calling cards are a trusted, reliable means of communication for tens of millions of consumers. Introduced in the U.S. in the late eighties, prepaid calling cards far exceeded early growth predictions and currently constitute a four billion dollar a year industry. Pocket Billboards enjoys strategic relationships with top-tier providers including IDT Corporation (NYSE: IDT), the undisputed industry leader, allowing us to place your advertising messages on many of the best selling and highest quality phone card brands with the broadest retail distribution.
 

  • Prepaid calling cards are selling at a staggering rate of 75 million cards every month.

  • Sales are growing at a robust 10% each year.

  • Half of all Americans use prepaid calling cards.

  • 42% of Americans use them regularly.

 

   WHERE ARE THEY BOUGHT?


Pocket Billboards represents phone cards sold across most states in over 250,000 high-traffic retail locations including:
 

 

  • Convenience Stores

  • Discount Clubs

  • Grocery Stores

  • Gas Stations

  • Restaurants

  • College Bookstores

  • Office Supply Stores

  • Outlet Centers

   WHO IS USING THEM?


Typical calling card users are brand–loyal customers with an average annual household income of $45,000. Men and women use calling cards equally and they tend to be young consumers, with almost half of them falling between the ages of 18 and 34. People from all walks of life buy phone cards, including business executives, travelers and college students. And while all ethnic groups are counted among phone card consumers, Pocket Billboards represents over 50% of Hispanic calling card sales in America – hands-down the single largest demographic footprint in the retail phone card industry. We’re very proud of this statistic considering that Hispanics are also the consumer demographic most sought after by advertisers.
 


 

   WHY ADVERTISE ON PHONE CARDS?


Seeing that over 75 million phone cards are purchased every month, each one of these cards guarantees multiple quality impressions over multiple people. How?

Consumers:

  • Must look at, even study their cards as they retrieve their access number and PIN each time they place a call.

  • Hold onto their cards as currency, keeping them within reach in their wallet, purse, backpack, pocket, home or car.

  • On average, use a card 6-10 times and keep it for about a week.

  • Typically share it with 2-3 friends or family members.

  • Often keep or trade their phone cards as coveted collectibles – as it is one of America’s fastest growing hobbies.

 

   TAP INTO THE HISPANIC MARKET


Pocket Billboards puts your ad in the hands of more Hispanic consumers than ANY other print medium in the U.S.
 

  • Hispanics are the largest minority group in the United States with a population over 35 million, or 13% of the total U.S. population. By the year 2020, 20% of the U.S. will be Hispanic.

  • Hispanics have an average household of 3.5 people compared to the Non-Hispanic average of 2.6.

  • Hispanics have a younger population with a median age of 28.5 years, compared to a median age for the entire U.S. population of 36.1 years.

  • Hispanics spend most of their disposable income on long distance telephone services.

  • Hispanics call their relatives as often as 4 times a week.

  • Research shows Hispanics respond well to advertisers who specifically target them.


 Click here to read the about the Power of Phone Cards