THE POWER OF PHONE CARDS

No other medium offers such a lasting, one-on-one,
guaranteed relationship with a consumer.
 

   THE PRODUCT IS THE AD

Your advertising is printed directly on the calling card so it becomes the product. When you consider that consumers spend $5, $10 or $20 on a calling card, they are really investing in your ad– and they are going to hold onto it like their hard-earned cash.

With Promophone, your audio ad becomes part of the experience of making a call. Consumers listen to it each and every time they place a call.
 

   POP THAT REALLY  POPS

Sold at counters in a variety of retail environments, your advertising has the added impact of reaching everyone who steps to the counter, whether or not they purchase a card. For those who do purchase a card, your ad continues to make an impression every time they open their wallet. In fact, your ad is seen at every point of purchase because it lives right next to your consumers’ money. It’s what we call in-pocket advertising – and no one else has it!
 

   YOUR AD STANDS ALONE

Phone card customers must focus on their card when they use it. So, no matter what else is vying for their eyes and ears, your ad has their undivided attention.

And, we can strengthen your presence even more with category exclusivity.

   DELIVERING MULTIPLE IMPRESSIONS

   DRIVE DIRECT RESPONSE

Incorporate the following on the back of the hangtag:.

• sweepstakes

• product samples

• rebates and other affinity programs

to drive impressions, merchandising muscle, direct response and trackability. Sweepstakes and rebates also increase the likelihood that consumers will hold onto their cards longer, ensuring even more impressions.

With Promophone, you can include an audio prompt that invites consumers to hear more about your product or to make a purchase, turning a regular phone call into a call to order.

   EMBRACING THEIR CULTURAL EXPERIENCE

Phone cards are not simply a product. They are a way of life for those who routinely use them.  That means your ad will reach consumers as part of their cultural experience. And with a direct response component, such as sweepstakes on the back of the hangtag, you are giving consumers enhanced value in a product they are already investing in.  They will feel especially catered to because only those who take part in the experience of calling cards will benefit from the promotion.
 

   TOTALLY CUSTOMIZABLE

Let us help you design a media plan that best works for you by choosing from among the hundreds of calling card brands that target a specific demographic, ethnic group and/or geographic region. Your reach can be as specific as you want it to be. For example, you can target all Hispanics in the U.S. or you can reach only the Hispanics living in Los Angeles. For card brands sold in multiple markets ads can be custom targeted for each city.
 

Your Promophone ad can be just as targeted, allowing you to record a message in multiple languages, customize messages by area code, and even place different ads by day of the week or by dayparts. By zeroing in on your targeted customer, area and time – large or small – you stretch and maximize your media dollars.
 

   SOPHISTICATED TRACKING SYSTEM

Each card has a distinct bar code and PIN that link it to an inventory control system and call center. This enables us to track your ads by

• Where and when the cards featuring your ads are distributed to stores.

• Where and when they were activated by consumers.

This tracking system also delivers an accurate accounting of Promophone audio impressions.