AN INTRODUCTION TO POCKET BILLBOARDS AND PROMOPHONE



Pocket Billboards and Promophone combine the best of out-of-home with direct marketing and direct response, delivering over 200 million clutter-free, chatter-free one-on-one print and audio impressions every month.
 

We place print and interactive audio ads on the most popular and highest quality brands of retail prepaid calling cards, turning a trusted and established product into the most powerful and revolutionary new advertising medium.


And we’re the only ones in the U.S. who are doing it.
 

   Phone Card Statistics


Prepaid calling cards are an untapped advertising destination with unlimited potential.

  • They sell at a staggering rate of 75,000,000 cards every month.

  • Sales are growing at a robust 10% each year.

  • Half of all Americans use prepaid calling cards.

  • 42% of Americans use them regularly.

 

   phone cards as an advertising medium


Pocket Billboards already represents advertising space on more than 25% of all prepaid calling cards sold in the U.S. That’s over 20 million cards a month…and growing! These cards represent over 2.5 million phone calls placed every day. Each time a consumer uses a calling card they dial an access number and then follow prompts in order to place a call. Promophone — our dynamic and interactive audio program — places your ad before and after these prompts, directs callers to learn more about your product and even guides purchases right over the phone.

We deliver millions of quality impressions a month because of the very nature of calling cards. Consumers must look closely at their phone cards every time they use them as they retrieve their access number and PIN. With a face value of $5, $10 or more, each card is used an average of 6-10 times and is typically shared with family and friends. Consumers hold on to it like cash, carrying it in their wallets, backpacks or jackets as their primary way of keeping connected. And when they place their calls, you again capture their attention as they hear and interact with your audio ads.

Use Pocket Billboards and Promophone separately, or combine them for a more penetrating and comprehensive print and audio campaign. Maximize your media dollars by customizing your reach. Select from hundreds of individual existing retail phone card brands that each target a specific demographic, ethnicity and/or region. Use multiple languages in print and audio for an even more focused and effective approach.
      Click here to see How It Works