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Pocket Billboards already represents advertising space on
more than 25% of all prepaid calling cards sold in the U.S. That’s
over 20 million cards a month…and growing! These cards represent over
2.5 million phone calls placed every day. Each time a consumer uses a
calling card they dial an access number and then follow prompts in
order to place a call. Promophone — our dynamic and interactive audio
program — places your ad before and after these prompts, directs
callers to learn more about your product and even guides purchases
right over the phone.
We deliver millions of quality impressions a month because of the very
nature of calling cards. Consumers must look closely at their phone
cards every time they use them as they retrieve their access number
and PIN. With a face value of $5, $10 or more, each card is used an
average of 6-10 times and is typically shared with family and friends.
Consumers hold on to it like cash, carrying it in their wallets,
backpacks or jackets as their primary way of keeping connected. And
when they place their calls, you again capture their attention as they
hear and interact with your audio ads.
Use Pocket Billboards and Promophone separately, or combine them for a
more penetrating and comprehensive print and audio campaign. Maximize
your media dollars by customizing your reach. Select from hundreds of
individual existing retail phone card brands that each target a
specific demographic, ethnicity and/or region. Use multiple languages
in print and audio for an even more focused and effective approach.
Click
here to see How It Works |