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Los Angeles, CA
and Newark, NJ (Aug. 19, 2004) – Pocket Billboards and IDT
Corporation today announced the launch of a telephone calling
card based advertising program. The program places print
advertising on IDT pre-paid calling cards and features
interactive audio messages that are linked to the calling card’s
voice prompt directions. Pocket Billboards is a media company
that uses calling cards as an advertising and marketing medium.
IDT Telecom is a subsidiary of IDT Corporation (NYSE: IDT, IDT.C),
an international telecom, entertainment and technology company.
Pocket Billboards markets the advertising program, while IDT,
the U.S. market leader in phone cards is responsible for the
manufacture and distribution of the cards. The advertising
program features, “true metering technology,” an advanced
measurement system that verifies the exact time of each audio
impression.
“Pocket Billboards provides clients with an advertising solution
that delivers print and audio impressions with track-ability,”
said Mendel Tropper, CEO of Pocket Billboards. “Not only do
advertisers get their full color brand message on the calling
card, a portable billboard consumers carry for weeks, but they
also get interactive audio ads consumers hear every time they
make a phone call.”
More than 30% of U.S. calling card users are between the ages of
18-34 and a staggering 75% are under 49. Hispanic consumers
represent well over 50% of all U.S. phone card users. IDT sells
more than 18 million phone cards a month at over 200,000 retail
locations nationwide. More than half of IDT’s pre-paid phone
card customers are Hispanic.
“IDT phone cards are a trusted communication medium used
regularly by millions of Hispanic consumers,” said Steven Posen,
President of Pocket Billboards. “Working closely with IDT means
that Pocket Billboards can provide its clients with a new and
effective way to reach the rapidly expanding, hard-to-reach
Latino consumers as well as other specialty markets.”
The Pocket Billboards program is currently available in 8 of the
top 10 U.S. markets, and 8 out of the top 10 U.S. Hispanic
markets. The highly-customizable system can be targeted to reach
consumers in a variety of languages and geographic locations, on
a local, regional or national basis.
Charter advertisers include motion picture studios, television
broadcasters and other national brand marketers.
About Pocket Billboards
Pocket Billboards is an innovative media company that
specializes in the use of calling cards for advertising and
marketing. The company’s products feature interactive audio
messages linked to the calling card’s voice prompt directions.
Pocket Billboards delivers each purchased impression, and
provides its clients with accurate and timely information
through its true-metering technology based on actual card
activations and detailed call usage data. Founded by Steven
Posen and Mendel Tropper, the privately held company is based in
Studio City, CA. On the Web: www.pocket-billboards.com.
About IDT
IDT Corporation, through its IDT Telecom subsidiary, is a
facilities-based, multinational carrier that provides a broad
range of telecommunications services to retail and wholesale
customers worldwide. IDT Telecom, by means of its own national
telecommunications backbone and fiber optic network
infrastructure, provides its customers with integrated and
competitively priced international and domestic long distance
and domestic all-distance telephony and prepaid calling cards.
IDT Entertainment is the IDT subsidiary focused on developing,
acquiring, producing and distributing computer-generated and
traditionally animated productions and other productions for the
film, broadcast and direct-to-consumer markets. Menlo Park is the IDT subsidiary principally responsible for the Company's
initiatives in radio broadcasting, brochure distribution and new
video technologies. Winstar Holdings, LLC, which provides
service under the IDT Solutions brand, is the IDT subsidiary
focused on providing broadband and telephony services to
commercial and governmental customers through a fixed-wireless
and fiber infrastructure. Net2Phone, Inc., a subsidiary of IDT
Corporation, is a leading provider of high-quality global retail
Voice over IP services and offers a fully outsourced cable
telephony service to cable operators allowing cable operators to
provide residential phone service to their subscribers.
IDT Corporation's Class B Common Stock and Common Stock trade on
the New York Stock Exchange under the ticker symbols IDT and
IDT.C, respectively.
Important Note: In this press release, all statements that are
not purely about historical facts, including, but not limited
to, those in which the words "believe," "anticipate," "expect,"
"plan," "intend," "estimate," "target" and similar expressions,
are forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995 are used. While these
forward-looking statements represent IDT's current judgment of
what may happen in the future, actual results may differ
materially from the results expressed or implied by these
statements due to numerous important factors, including, but not
limited to, those described in IDT's most recent report on SEC
Form 10-K (under the heading "Management's Discussion and
Analysis of Financial Condition and Results of Operations"),
which may be revised or supplemented in subsequent reports on
SEC Forms 10-Q and 8-K and other filings IDT may make with the
SEC.
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